Hi, I'm Sophia, your Social Media Specialist.

I keep your brand visible, consistent, and sounding like you — every week, without the hours.

5–6 hrs

Saved every week on content creation and scheduling

5x

100%

Your voice. Every single post.

How I work

I learn your Brand DNA

Your tone, your audience, your style. Every post sounds like you wrote it.

I build your content plan

A full calendar of ideas and angles built around your business. Nothing generic.

I write every post

Platform-specific copy for LinkedIn, Instagram, Facebook and TikTok — ready for your approval.

I sort the visuals

On-brand elements sourced or created. No stock mismatches.

I schedule and publish

Posted at the right time, on the right platform. You just approve.

I track and improve

I tell you what's working and adjust. Every week gets better than the last.

See me in action

Every post sounds like you because I actually learn how you communicate — not from a template, from you.

See the full demo

I'm where your audience is

Show up consistently on every platform — without managing any of them.

A bit about me

I'm passionate about helping businesses find their voice online. Every business has something worth saying — most just never find the time to say it consistently. That's where I come in. Let's make your business impossible to ignore.

"I've posted more in the last 3 weeks than I did in the previous 6 months. And I didn't write any of it."

— Beta user, marketing consultant

Sophia is ready. Are you?

First month free. £99/month locked forever. Waitlist closes 30th April.

I don't work alone

Nula handles your newsletter. Blake builds your blog. Together we cover everything.

Nula

She's not a copy-paste machine. She's the teammate who:

Writes every newsletter in your voice
Plans your calendar so you're never scrambling for something to say
Keeps your audience warm between sales without you thinking about it
Suggests topics based on what your readers actually care about
Only sends what you've approved (you stay in control)

She handles the writing. You make the calls.

See how Nula works

Blake

He's not a content spinner. He's not an SEO robot. He's the teammate who:

Writes in your voice with the depth that actually builds authority
Researches what your audience is searching for (and writes it properly)
Keeps your blog consistent without you having to think about it
Suggests topics based on what will rank and convert
Only publishes what you've approved (you stay in control)

He handles the legwork. You make the calls.

See how Blake works

We're Selecting 75 Founding Partners

This isn't a standard subscription. It's a founding partnership.

We're building Squidgy with a small group of businesses who get early access, locked-in pricing, and a direct line to the team. In return, we want your feedback, your honest opinion, and your results.

The Founding 75 get:

First month completely free

Try the full team, no charge.

50% Lifetime Discount

£99/month instead of £199/month.

Half the standard price, guaranteed for life.

All Three AI Mates from Day One

Sophia, Nula, and Blake, ready to work for you.

Direct Access to the Founders

Shape the product roadmap with your feedback.

This Beta Cohort starts 1st May. Waitlist closes 30th April.

How It Works

Join the waitlist

Drop your name and email. You'll get a confirmation instantly with your leaderboard link.

Play Escape the Admin

Climb the leaderboard throughout April. Share, refer, and compete. The top 75 when the waitlist closes on 30th April become our Founding Partners.

Founding 75 confirmed on 30th April

Leaderboard locks. Your founding spot is secured and you'll hear from us directly.

This Beta Cohort kicks off 1st May

We'll guide you through your Brand DNA session, set up Sophia, Nula, and Blake around your business, and you're live within a week.

Simple Pricing. No Surprises.

EARLY ACCESS

Free

first month

Then £99/month, locked forever

Usually £199/month

First month completely free
£99/month locked for life
Sophia, Nula & Blake from day one
Brand DNA setup included
Direct access to the founders
Shape the product roadmap

75 spots only · Waitlist closes 30th April

STILL NOT SURE?

Frequently Asked Questions

Who is Squidgy built for?

Small and medium business owners who know content matters but don't have the time or budget for a full content team. Agencies managing multiple clients are also a strong fit.

Is this just another ChatGPT wrapper?

No. The Brand DNA layer is what makes it different — Squidgy learns how you specifically communicate and creates content that sounds like you, not like a prompt. Generic AI output is the problem we're solving, not repackaging it.

What is Escape the Admin?

After joining the waitlist you'll get access to our leaderboard game. Share posts, and play the game throughout April to climb the rankings. The top 75 on 30th April become Founding Partners.

Do I need a credit card to join?

No. The first month is completely free. We'll only ask for payment details before June when your free month ends.

What platforms does Sophia cover?

LinkedIn, Instagram, Facebook, and TikTok. More platforms coming.

Do I need any technical knowledge?

None. Squidgy is fully conversation-based — if you can send a message, you can use it. The welcome session in May walks you through everything, and it's simpler than you'd expect.

What happens if I don't make the top 75?

You'll be first in line when we open the next cohort. We'll be in touch before the public launch.

Can I cancel anytime?

Yes. No contracts. The £99/month rate is locked for as long as you stay.

What's the difference between the three mates?

Sophia handles social media, Nula handles your newsletter, and Blake handles your blog. Together they cover your full content output. You can start with one or get all three from day one as a Founding Partner.