Hi, I'm Nula, your Newsletter Specialist.

I keep your audience warm, your inbox full of replies, and your newsletter actually going out — every single time.

12 hrs

Saved every month on newsletter writing

3x

More consistent sending than before

100%

Your voice. Every send.

How I work

I learn your Brand DNA

Your tone, your audience, what you care about. Every newsletter sounds like it came from you — because it did.

I plan your calendar

No more staring at a blank page wondering what to write. I plan your newsletter schedule around your business and your goals.

I write every send

Full newsletters, written in your voice, ready for your approval. Subject lines, body copy, CTA — all of it.

I keep your list warm

Consistent sending keeps your audience engaged. When you have something to sell, they're already listening.

I track what lands

Open rates, click rates, what's resonating. I adjust the approach based on what your audience actually responds to.

I make sure it goes out

No more newsletters sitting in drafts for six weeks. I keep the cadence, you keep the relationship.

What I take off your plate

Newsletter strategy
Content calendar
Writing every issue
Subject line testing
Send scheduling
Performance tracking

Your audience hears from you consistently

— without you spending a Sunday evening writing.

A bit about me

I believe a great newsletter is the most underrated asset a business can have. It's the one place you own the relationship — no algorithm, no platform risk, just you and your audience. I'm here to make sure that relationship never goes cold. Let's give your list a reason to stay.

"She got my voice right by the second draft. I was skeptical, but it genuinely sounds like me."

— Beta user, freelance designer

Nula is ready. Are you?

First month free. £99/month locked forever. Waitlist closes 30th April.

I don't work alone

Sophia handles your social media. Blake builds your blog. Together we cover everything.

Sophia

She's not a scheduling app. She's not a slop machine. She's the teammate who:

Writes posts in your voice (because she actually learns it)
Engages with your audience so they don't feel ignored
Keeps your profiles consistent without you thinking about it
Suggests ideas based on what's resonating
Only posts what you've approved (you stay in control)

She handles the grind. You make the calls.

See how Sophia works

Blake

He's not a content spinner. He's not an SEO robot. He's the teammate who:

Writes in your voice that actually builds authority
Researches what your audience is searching for
Keeps your blog consistent without you having to think about it
Suggests topics based on what will rank and convert
Only publishes what you've approved (you stay in control)

He handles the legwork. You make the calls.

See how Blake works

We're Selecting 75 Founding Partners

This isn't a standard subscription. It's a founding partnership.

We're building Squidgy with a small group of businesses who get early access, locked-in pricing, and a direct line to the team. In return, we want your feedback, your honest opinion, and your results.

The Founding 75 get:

First month completely free

Try the full team, no charge.

50% Lifetime Discount

£99/month instead of £199/month.

Half the standard price, guaranteed for life.

All Three AI Mates from Day One

Sophia, Nula, and Blake, ready to work for you.

Direct Access to the Founders

Shape the product roadmap with your feedback.

Beta starts 1st May. Waitlist closes 30th April.

How It Works

Join the waitlist

Drop your name and email. You'll get a confirmation instantly with your leaderboard link.

Play Escape the Admin

Climb the leaderboard throughout April. Share, refer, and compete. The top 75 when the waitlist closes on 30th April become our Founding Partners.

Founding 75 confirmed on 30th April

Leaderboard locks. Your founding spot is secured and you'll hear from us directly.

Beta kicks off 1st May

We'll guide you through your Brand DNA session, set up Sophia, Nula, and Blake around your business, and you're live within a week.

Simple Pricing. No Surprises.

EARLY ACCESS

Free

first month

Then £99/month, locked forever

Usually £199/month

First month completely free
£99/month locked for life
Sophia, Nula & Blake from day one
Brand DNA setup included
Direct access to the founders
Shape the product roadmap

75 spots only · Waitlist closes 30th April

STILL NOT SURE?

Frequently Asked Questions

Who is Squidgy built for?

Small and medium business owners who know content matters but don't have the time or budget for a full content team. Agencies managing multiple clients are also a strong fit.

Is this just another ChatGPT wrapper?

No. The Brand DNA layer is what makes it different — Squidgy learns how you specifically communicate and creates content that sounds like you, not like a prompt. Generic AI output is the problem we're solving, not repackaging it.

What is Escape the Admin?

After joining the waitlist you'll get access to our leaderboard game. Share posts, and play the game throughout April to climb the rankings. The top 75 on 30th April become Founding Partners.

Do I need a credit card to join?

No. The first month is completely free. We'll only ask for payment details before June when your free month ends.

What platforms does Sophia cover?

LinkedIn, Instagram, Facebook, and TikTok. More platforms coming.

Do I need any technical knowledge?

None. Squidgy is fully conversation-based — if you can send a message, you can use it. The welcome session in May walks you through everything, and it's simpler than you'd expect.

What happens if I don't make the top 75?

You'll be first in line when we open the next cohort. We'll be in touch before the public launch.

Can I cancel anytime?

Yes. No contracts. The £99/month rate is locked for as long as you stay.

What's the difference between the three mates?

Sophia handles social media, Nula handles your newsletter, and Blake handles your blog. Together they cover your full content output. You can start with one or get all three from day one as a Founding Partner.