Hi, I'm Blake, your Blog Architect.

I build the content that ranks, educates your audience, and does the selling before a prospect ever contacts you.

6–7 hrs

Saved every month on blog writing

3x

100%

Your voice. Every article.

How I work

I learn your Brand DNA

Your tone, your expertise, your audience. Every article sounds like it came from you — authoritative, specific, and genuinely useful.

I research what ranks

I find the topics your audience is actually searching for — not just what sounds good. Every piece is built to be found.

I write every article

Long-form content written in your voice, structured to rank, and ready for your approval. No fluff, no filler.

I build your content calendar

A consistent publishing schedule planned around your business goals. No more "we should really start a blog" conversations.

I optimise for search

Headlines, structure, keywords, internal links — every article is built to rank without reading like it was written for a robot.

I track and improve

I monitor what's ranking and driving traffic. The strategy gets sharper every month.

What I take off your plate

Content strategy
Keyword research
Full article writing
SEO optimisation
Publishing calendar
Performance tracking

Your blog becomes an asset that works for you around the clock

— not a task that's always on the to-do list.

A bit about me

I believe great content is the best sales tool a business can have. A well-written article ranks for years, answers your prospects' questions before they even ask, and builds trust before anyone picks up the phone. I'm here to make sure your expertise is visible — and working hard for your business. Let's build something that lasts.

"I finally stopped feeling guilty about the blog. Blake just handles it — and the quality is genuinely better than what I was producing myself."

— Beta user, small agency owner

Blake is ready. Are you?

First month free. £99/month locked forever. Waitlist closes 30th April.

I don't work alone

Sophia handles your social media. Nula keeps your newsletter running. Together we cover everything.

Sophia

She's not a scheduling app. She's not a slop machine. She's the teammate who:

Writes posts in your voice (because she actually learns it)
Engages with your audience so they don't feel ignored
Keeps your profiles consistent without you thinking about it
Suggests ideas based on what's resonating
Only posts what you've approved (you stay in control)

She handles the grind. You make the calls.

See how Sophia works

Nula

She's not a copy-paste machine. She's the teammate who:

Writes every newsletter in your voice
Plans your calendar so you're never scrambling for something to say
Keeps your audience warm between sales without you thinking about it
Suggests topics based on what your readers actually care about
Only sends what you've approved (you stay in control)

She handles the writing. You make the calls.

See how Nula works

We're Selecting 75 Founding Partners

This isn't a standard subscription. It's a founding partnership.

We're building Squidgy with a small group of businesses who get early access, locked-in pricing, and a direct line to the team. In return, we want your feedback, your honest opinion, and your results.

The Founding 75 get:

First month completely free

Try the full team, no charge.

50% Lifetime Discount

£99/month instead of £199/month.

Half the standard price, guaranteed for life.

All Three AI Mates from Day One

Sophia, Nula, and Blake, ready to work for you.

Direct Access to the Founders

Shape the product roadmap with your feedback.

Beta starts 1st May. Waitlist closes 30th April.

How It Works

Join the waitlist

Drop your name and email. You'll get a confirmation instantly with your leaderboard link.

Play Escape the Admin

Climb the leaderboard throughout April. Share, refer, and compete. The top 75 when the waitlist closes on 30th April become our Founding Partners.

Founding 75 confirmed on 30th April

Leaderboard locks. Your founding spot is secured and you'll hear from us directly.

Beta kicks off 1st May

We'll guide you through your Brand DNA session, set up Sophia, Nula, and Blake around your business, and you're live within a week.

Simple Pricing. No Surprises.

EARLY ACCESS

Free

first month

Then £99/month, locked forever

Usually £199/month

First month completely free
£99/month locked for life
Sophia, Nula & Blake from day one
Brand DNA setup included
Direct access to the founders
Shape the product roadmap

75 spots only · Waitlist closes 30th April

STILL NOT SURE?

Frequently Asked Questions

Who is Squidgy built for?

Small and medium business owners who know content matters but don't have the time or budget for a full content team. Agencies managing multiple clients are also a strong fit.

Is this just another ChatGPT wrapper?

No. The Brand DNA layer is what makes it different — Squidgy learns how you specifically communicate and creates content that sounds like you, not like a prompt. Generic AI output is the problem we're solving, not repackaging it.

What is Escape the Admin?

After joining the waitlist you'll get access to our leaderboard game. Share posts, and play the game throughout April to climb the rankings. The top 75 on 30th April become Founding Partners.

Do I need a credit card to join?

No. The first month is completely free. We'll only ask for payment details before June when your free month ends.

What platforms does Sophia cover?

LinkedIn, Instagram, Facebook, and TikTok. More platforms coming.

Do I need any technical knowledge?

None. Squidgy is fully conversation-based — if you can send a message, you can use it. The welcome session in May walks you through everything, and it's simpler than you'd expect.

What happens if I don't make the top 75?

You'll be first in line when we open the next cohort. We'll be in touch before the public launch.

Can I cancel anytime?

Yes. No contracts. The £99/month rate is locked for as long as you stay.

What's the difference between the three mates?

Sophia handles social media, Nula handles your newsletter, and Blake handles your blog. Together they cover your full content output. You can start with one or get all three from day one as a Founding Partner.