Effective date: September 11, 2026
Squidgy is a platform for building, running, and monetising AI agents. This Privacy Notice explains what personal information we collect, how and why we use it, who we share it with, how long we keep it, and the rights you have. It applies when you visit squidgy.ai, when you create and use a Squidgy account, and when you interact with agents built on the platform.
"Squidgy", "we", "us" and "our" mean 4142 Ltd, a company registered in England and Wales (company number 16433875), whose registered office is 20 Wenlock Road, London, England, N1 7GU. 4142 Ltd trades as "Squidgy". For the personal data described in this notice, 4142 Ltd is the data controller.
If you reached this notice through one of our partner or white-label brands (for example Fanatiq, YEAA, or Handled), the same controller and practices apply unless that brand tells you otherwise.
Questions, or want to exercise your rights? Email privacy@squidgy.ai.
We collect the following categories of personal information:
Under the UK GDPR we must have a lawful basis for each use. Ours are:
Squidgy is an AI product, so it is important you understand what happens to what you type. When you send a message to an agent, or upload content for an agent to use, that content is processed by our agent engine and sent to the AI model providers that generate responses. We reach these models primarily through an AI gateway (OpenRouter) and, for some features such as speech and image understanding, directly through OpenAI. Your content may be transmitted to and processed by these providers solely to produce the response you asked for.
We do not sell your content, and we do not use the conversations and files you submit to train our own models. Our model providers process your content under their own terms; we select providers that offer business or API terms under which submitted content is not used to train their models, and we will keep the sub-processor information in §6 current as those arrangements change. When you create your account you are asked to consent to this AI processing; if you do not wish your content to be processed by AI services, the platform cannot provide its core function.
We use a small number of cookies and similar technologies. Those that are strictly necessary to run the site and keep you signed in are always on. Non-essential cookies — including our product analytics (PostHog, hosted in the EU) and our marketing/attribution tracking (HighLevel) — load only after you accept them through our cookie banner, and you can change your choice at any time. We do not use Google Analytics.
For the full list of cookies and how to control them, see our Cookie Policy.
We do not sell your personal information. We share it only with service providers ("sub-processors") who process it on our behalf under contract, and where the law requires. The main categories are:
Some features (such as voice agents or media generation) use additional specialist providers. A current list of our sub-processors is published at squidgy.ai/legal/subprocessors. We may also disclose information if required by law, to enforce our agreements, or as part of a sale or reorganisation of our business.
We keep personal information only as long as we need it for the purposes above:
We use technical and organisational measures appropriate to the risk, including encryption in transit, access controls that limit who can reach personal data, and database-level security rules. No method of transmission or storage is completely secure, but we work to protect your information and to respond promptly if something goes wrong.
Some of our service providers are based outside the UK and the European Economic Area, including in the United States. Where we transfer personal information outside the UK/EEA, we rely on an adequacy decision where one applies, or otherwise on appropriate safeguards such as the UK International Data Transfer Agreement or the EU Standard Contractual Clauses. You can ask us for more detail about the safeguards we use.
If the UK GDPR or the EU GDPR applies to you, you have the right to access your personal information; to have it corrected or erased; to restrict or object to how we use it; to data portability; and, where we rely on consent, to withdraw that consent at any time without affecting processing already carried out.
To exercise any of these rights, email privacy@squidgy.ai. We will respond within the time the law allows (normally one month).
If you are unhappy with how we have handled your information, you can complain to the UK's Information Commissioner's Office (ICO) at ico.org.uk, or to your local supervisory authority if you are in the EEA. We would appreciate the chance to address your concern first.
If you are a California resident, you have the right to know what personal information we collect (set out in §2) and how we use it (§3), and to request access to, correction of, or deletion of that information. We do not sell your personal information, and we do not share it for cross-context behavioural advertising. We will not discriminate against you for exercising these rights. To make a request, email privacy@squidgy.ai.
Squidgy is a business tool and is not directed to children. You must be at least 18 years old, or the age of majority where you live, to create an account. We do not knowingly collect personal information from children; if you believe a child has provided us information, contact privacy@squidgy.ai and we will delete it.
We may update this notice from time to time. When we make a material change, we will update the effective date above and, where appropriate, tell you in the product or by email. Your continued use of the platform after a change takes effect means you accept the updated notice.
For any question about this notice or your personal information, email privacy@squidgy.ai, or write to us at:
Squidgy (4142 Ltd)
20 Wenlock Road
London, England, N1 7GU