Sell more. Support less.
Customer support that scales without an offshore team. Abandoned-cart recovery that converts. Product Q&A that lives on the page. All built without code.
An AI agent for ecommerce is a software teammate that handles the high-volume customer interactions that drain margin — support, product questions, abandoned carts, returns — so operators can focus on growth instead of the inbox. Ecommerce operators typically build five kinds: a customer-support agent that resolves tier-1 tickets (order status, shipping, basic returns) and escalates the rest, an abandoned-cart agent that answers the specific objection that stopped the sale instead of sending a generic discount, a product-Q&A agent that lives on the product page and answers fit, ingredient, and compatibility questions in context, a returns-triage agent that decides refund, exchange, or replace and generates the label, and a wholesale-intake agent that qualifies B2B inquiries and books them with your sales team. Each one takes work off the operator without adding headcount — and can be listed in the Squidgy marketplace for other stores to subscribe to. Squidgy is built for ecommerce operators without a dev team.
Six agents to start with.
Customer support agent
Handles tier-1 support — order status, shipping, basic returns — escalates the rest.
£0.50 per ticket
Abandoned-cart recovery
Personalised conversational follow-up to abandoned carts. More effective than generic email.
5% of recovered revenue
Product Q&A on PDP
Lives on product pages, answers in-context questions about fit, ingredients, compatibility.
£49/mo per store
Returns triage
Walks customers through return reason, decides refund/exchange/replace, generates label.
£1 per return
Loyalty agent
Surfaces VIP customers proactively, offers personalised rewards, drives repeat purchase.
£99/mo per store
Wholesale intake
Qualifies B2B/wholesale inquiries, gathers requirements, books with your sales team.
£25 per qualified lead
The customer support agent.
A Shopify-based skincare brand with £1.2M annual revenue handles ~600 support tickets/month, currently outsourced for £2.4K/month. Launches a tier-1 support agent that handles 70% of tickets directly (order status, shipping, basic returns) and escalates the rest.
Pricing: £0.50 per ticket = ~£300/month for the agent. Reduces outsourced support spend by 70% (saving ~£1.7K/month) while maintaining or improving response time. Operator reclaims focus for marketing and product.
Lists a generalised version of the support agent in the Squidgy marketplace under ecommerce. 22 other Shopify operators subscribe at £149/mo (white-labelled). Additional £3.3K/mo recurring with no ongoing operator work.
What a ecommerce operator said
“Abandoned-cart recovery used to be a generic 10%-off email. The agent has actual product knowledge, answers the specific objection that stopped the customer (sizing, shipping, fit), and recovers carts that flat sequences never did.”
— Early-access cohort builder · DTC fashion brand operator
Common questions.
How is this different from Gorgias, Zendesk, or Shopify Inbox?+
Those are ticketing platforms. The agent does the actual ticket-resolution work — replies, decides, takes action — instead of just routing to a human. You can deploy it inside Gorgias/Zendesk/Inbox via integration if you want both.
Won't customers be frustrated by an AI agent?+
Customers are frustrated by slow human responses or unhelpful chatbots. A well-configured agent that resolves their issue in under a minute is what they actually want. The trick is scoping it to what it does well and escalating cleanly when it doesn't.
Can the agent issue refunds and create return labels?+
Yes, within rules you set. Configure refund authorisation thresholds (auto-approve under £X, escalate above). The agent integrates with Shopify (or your platform) to take action, not just suggest.
What if the agent gives wrong info about a product?+
Pre-load product data (descriptions, FAQs, fit guides) and the agent only answers from your data. For uncertain queries, it escalates rather than hallucinating. You'll see what it's unsure about in the dashboard.
How does this work with my Shopify store?+
Native Shopify integration. The agent reads order/customer/product data, takes actions (refunds, label generation), syncs back. Setup typically takes a few hours.
Can I sell this to other operators in my niche?+
Yes. List the agent in the Squidgy marketplace under ecommerce. Other operators subscribe; Squidgy handles billing.
What's the best first AI agent for an ecommerce store?+
Most operators start with a tier-1 customer-support agent, because support is the highest-volume, most repetitive work — order status, shipping, and basic returns. It resolves the routine tickets and escalates the rest, so it frees the operator's time immediately and gives a clean, measurable win before you add abandoned-cart recovery, product Q&A, or returns triage. Once it's dialled in, list a generalised version in the Squidgy marketplace for other stores to subscribe to.
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Your audits, diagnostics, frameworks — turned into AI agents that scale beyond your billable hours. Built without code. Listed in the Squidgy marketplace. Earn while you sleep.
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