Frequently asked

Answers, in plain English.

The questions builders, buyers, and partners actually ask — answered honestly, with links to the source pages where the topic gets fuller treatment.

Topic 1

Building agents.

How the Agent Builder works, who it's for today, and what you actually get out the other end.

Do I need to write code to build an agent on Squidgy?+

No. Squidgy's Agent Builder lets you describe what you want in plain English. Our build agent, Ace, designs and configures the agent for you. You approve, then deploy.

How long does it take to build my first agent?+

On Squidgy, a working first version typically takes 30–90 minutes of conversation, then a day or two of review and tweaks before going live. Approved early-access builders get a hands-on session with the team to scope the agent.

Read more: How it works

Is the Agent Builder open to everyone?+

Not yet. The Agent Builder is invite-only while we work hand-in-hand with the first wave of vertical experts. Apply at /agent-builder — we review every application personally and reply within 5 working days.

Read more: Agent Builder

What's an executable skill file?+

It's a versioned bundle of everything an agent needs to do its job: a YAML config (capabilities, tools, integrations), a system prompt (voice, rules, escalation), a knowledge base (your facts and policies), and a workflow (multi-step orchestration). Together they're executable — the agent runs them, doesn't just retrieve from them.

Read more: How it works

Can I export my agent if I leave?+

Yes — explicitly, by policy. Skill files (YAML + system prompt), knowledge bases, workflows, and customer data are all exportable on demand. Squidgy is a platform, not a lock-in.

Topic 2

Pricing & monetization.

What it costs to build, what it costs to list, and how revenue flows when your agent earns.

What does it cost to build and list an agent?+

Building is free. Listing in the marketplace is free. Squidgy takes a small platform fee on revenue earned — you keep the majority. Specific pricing is announced at launch.

How do I make money from an agent I build?+

List your agent in the Squidgy Marketplace. Set your own price (subscription, per-use, or hybrid). Every time someone uses your agent, you earn. Squidgy handles payments, hosting, and infrastructure.

Read more: How to monetize an AI agent

How much can I realistically earn?+

It depends on three things: the depth of your niche, the cost of the alternative for your customers, and your distribution. A vertical agent with a clear ROI typically prices £30–£200/month per customer. With 50 customers that's £1.5K–£10K/month recurring.

Read more: Monetization guide

Subscription, per-use, or one-time — which model wins?+

Subscription wins for predictable recurring revenue. Per-use wins when usage varies wildly. One-time wins for setup fees and templates. Most successful builders run hybrid: a base subscription for access plus per-use for heavy consumption.

Topic 3

The marketplace.

How buyers find agents, how sellers list them, and what quality signals you can trust.

How do I know an agent in the marketplace is actually good?+

Look for three signals: number of active customers, customer ratings, and eval pass rates published by the platform. On Squidgy, all three are required for a Certified or Verified listing. Marketplace agents emit Product schema with rating + review count so search engines surface the same signals.

Read more: Marketplace

Can I customise marketplace agents to my brand and voice?+

Yes — to a point. You typically get configuration options (your knowledge base, your brand voice, your business rules) without being able to rewrite the agent's underlying logic. If you need deep customisation, building from scratch is usually better than buying.

Can I sell my own agent in the marketplace?+

On Squidgy, yes — once you're an approved builder. You set the price, we handle billing and infrastructure, you keep the majority of revenue.

What's a Certified vs Verified vs Community listing?+

Certified = Squidgy-tested with eval pass rate ≥80%. Verified = real-customer-attested with documented usage. Community = published but not yet validated. Buyers see the tier upfront.

Ventures

Squidgy Ventures (for domain experts).

The co-build path for experts who want a vertical agent suite or a full white-label vertical brand.

What is Squidgy Ventures?+

Squidgy Ventures is a co-build programme for domain experts who want to launch something more ambitious than a single agent. Two tiers: Vertical Build (~8-week multi-agent vertical solution) and Vertical Spinoff (full white-label brand co-founded with you, with an equity stake). Three Vertical Spinoffs are already live: Fanatiq (with Pete), Handled (with Max), YEAA (with Carl).

Read more: Squidgy Ventures

How is Squidgy Ventures different from the Agent Builder?+

Agent Builder ships one agent — solo builder, marketplace listing, you keep majority of revenue. Squidgy Ventures ships a vertical agent suite or a full vertical brand — different category of output, more ambitious in scope, with a different commercial structure (revenue share or equity stake depending on tier).

Do I need to leave my job to join Squidgy Ventures?+

Depends on the tier. Vertical Build (~8 weeks) is doable part-time alongside a job. Vertical Spinoff (full white-label brand) usually means a meaningful time commitment because you're co-founding — Pete, Max, and Carl all lead their brand's GTM as primary focus.

How is Squidgy Ventures different from Prometheus by TheAgentic?+

Prometheus is a productized partnership with revenue share (70/30 by deal source) and a $75K minimum guarantee — TheAgentic operates the product. Squidgy Ventures is equity-aligned: at the Vertical Spinoff tier, the expert co-founds a brand under their own name with a real equity stake.

Read more: Squidgy Ventures vs Prometheus

Topic 5

Deployment & integrations.

Where agents run, what they can connect to, and how they reach your customers.

Where can a Squidgy agent be deployed?+

Web embed (one script tag on any site), Slack, Microsoft Teams, Roam, voice channels, plus white-label vertical apps and the marketplace. Same agent, multiple channels, no rebuild per surface.

Read more: How it works

Does Squidgy support MCP (Model Context Protocol)?+

Yes. Squidgy agents can connect to any MCP-compatible tool, and Squidgy agents can be exposed as MCP servers themselves so any MCP-aware client (ChatGPT, Claude Desktop, etc.) can use them.

Read more: What is MCP?

How do agents share knowledge across a team?+

On Squidgy, agents are coordinated by an orchestrator (Pia, our router agent). Agents hand off conversations to each other, share state, and follow shared workflows. Knowledge bases are scoped per agent or shared across the team. Every handoff is recorded.

Can I bring my own knowledge base?+

Yes. Drop in URLs, PDFs, Notion docs, CSV exports — Squidgy indexes them and the agent uses them at answer time, with citations. Update the knowledge base any time and the agent uses the new content immediately.

Read more: What is RAG?

Topic 6

Security, privacy & data.

Where data lives, what we keep, and what your customers can control.

Where is agent memory stored?+

On Squidgy's managed infrastructure, in your tenant. Memory is per-agent and per-user with explicit isolation between users — cross-user data exposure is a serious failure mode the platform prevents by design.

Read more: What is agent memory?

Can users clear their own data?+

Yes. End users can clear their own conversation history if you expose that control to them. You can also clear data per-user, per-session, or in bulk by retention policy.

Does Squidgy learn from my customers and apply it to others?+

By default, no — what an agent learns from one user stays with that user. Cross-user shared learning is an explicit opt-in, never automatic.

Does Squidgy support GDPR / EU data requirements?+

Standard GDPR posture is supported — data export, deletion on request, retention policies. For EU/UK enterprise deployments needing custom DPA terms, talk to us.

Topic 7

About Squidgy.

Who we are, what we make, and how we're different from squidgy.io.

Is Squidgy.ai the same as squidgy.io?+

No. We're squidgy.ai — the AI agent builder + marketplace described on this site. squidgy.io is a separate, unrelated company building ChatGPT-powered AI sales agents. Different team, product, and domain.

Read more: About

Who is Squidgy for?+

Non-technical founders, coaches, consultants, creators, influencers, vertical-niche operators, and agency owners. If you have expertise or an audience in a specific area, you can build an agent that serves them.

How is Squidgy different from OpenClaw or other agent builders?+

OpenClaw is a developer toolkit — powerful, but it assumes you can code, run a server, and figure out distribution and monetization yourself. Squidgy is the opposite: no code, hosted, with a built-in marketplace and revenue model.

Read more: Squidgy vs OpenClaw

Question we missed?

Email hello@squidgy.ai — we add the strongest ones to this page.